Introducing Viero

A dynamic and cosmopolitan spirit in dialogue with traditional Italian know-how interprets an ancient art with an elegant and passionate style that is decidedly modern. The Viero brand was created by bringing together multiple trends into a single synthesis.

On the one hand, there was a desire to offer creative designers a concept of innovative decoration, capable of staying ahead of the times by developing innovative and avant-garde solutions; on the other hand, there was the idea of drawing upon the past to reclaim and preserve the value of the raw materials and attention to detail that have rendered “Made in Italy“ synonymous of excellence and quality throughout the world.

Each collection is the result of in-depth research experimentation that extends beyond the laboratory and explores the world of design, architecture, contemporary art and professional craftsmanship to achieve a final product imbued with harmony and functionality, eco-sustainability and ease of use.  

Thus the wall is seen as an essential architectural element that both integrates and enhances a space, and it becomes the canvas upon which to depict an intriguing and complete story particular to the setting, without being limited by texture, thickness, colour or consistency.

This stimulating and creative approach to spaces by Viero, a brand that has been exporting its products to over thirty countries around the world for more than fifty years, is filled with the light and inventive spirit of the brand, which runs through each finish like a subtle thread, giving life to effects that are able to awaken the observer to new and unexpected aesthetic pathways and intimate and suggestive mental connections.

This unique style stimulates emotions, going beyond the wall to become a lifestyle.